EDERIC PEÑAFLOR EDER
PROFESSIONAL SUMMARY
Native Tagalog speaker and former journalist with over two decades of experience in content evaluation, localization, and digital media. Proven expertise in classifying unstructured data, performing contextual intent analysis, and training search algorithms for a global tech platform. Brings a deep, masterful understanding of Filipino linguistic and cultural nuances to evaluate and improve AI systems, ensuring accurate, highly relevant language outputs.
COMPETENCIES
- Filipino & Tagalog language mastery
- Online data classification
- Search algorithm quality assurance (QA)
- Context-driven localization & cultural intent analysis
- Editorial writing & review
- Fact-Checking
WORK EXPERIENCE
Converge ICT Solutions, Inc. | Angeles City
Social Media Manager
January 2023 – Present
- Drafts and edits customer advisories and executive statements, ensuring high-quality, culturally nuanced messaging for diverse Filipino audiences.
- Manages corporate website, social media, and cross-departmental projects to streamline customer-facing messaging and VIP support programs.
PLDT, Inc. | Makati City,
Senior Social Media Communications Officer
January 2017 – September 2021
- Managed corporate website content and monitored digital mentions to gauge consumer sentiment.
- Grew PLDT’s Facebook audience from 8,000 to 478,000, and Twitter followers from 13,000 to 68,000 by producing engaging, culturally resonant content.
GMA Network, Inc. | Quezon City
Multimedia Manager & News Researcher
April 2004 – October 2028 & September 2012 to January 2017
- Headed a multimedia team responsible for producing editorial content and rigorously vetting user-generated submissions for accuracy and structural quality.
- Increased Facebook following from 500,000 to 8.9 million through strategic content programming, editing, and distribution.
- Researched, fact-checked, and authored comprehensive news backgrounders, timelines, and profiles.
Yahoo! Philippines | Taguig City
Search Editor
November 2008 – May 2012
- Executed critical localization and quality assurance (QA) tasks specifically for Yahoo!’s Tagalog search page, leaning heavily on cultural context and local nuance.
- Classified large volumes of diverse, unstructured online data to directly improve the accuracy and contextual relevance of the Yahoo! Search algorithm.
- Maintained an exceptional 90% quality agreement rate in search evaluation tests, consistently surpassing standard benchmarks.
- Monitored search usage data to analyze user intent and the cultural pulse of Filipino netizens, translating findings into rich, localized content.
OTHER PROJECTS
Digital Publishing: Founding editor, writer, and webmaster of digital platforms including Hallyudorama.com, ederic.net, and Tinig.com, maintaining a continuous output of high-quality written content.
EDUCATION
- Bachelor of Arts in Journalism, University of the Philippines
- Diploma in Online Journalism, Konrad Adenauer Asian Center for Journalism at the Ateneo de Manila University